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From our technical experts


Cascade Pools (EA) Ltd Store Privacy Policy

Who we are

Cascade Pools (East Anglia) Ltd with registered address:

Cherry Tree Farm, Badley, Ipswich, Suffolk, IP6 8RN, England, United Kingdom

is the owner and manager of the website and domain:

Here at Cascade Pools (East Anglia) Ltd. we understand that your privacy is important and we promise to treat any personal information you provide us as confidential and will only be used and recorded in accordance with the General Data Protection Regulation and the Data Protection Act 1998. We will never mistreat your personal information and will never sell any information about you to any other party.:

What personal data we collect and why we collect it

We will only collect information about you if you willingly provide it. You are not legally required to provide us with your personal information for our online store.  

This information may include personal data, such as name, email address, personal account preferences; transactional data, such as purchase information; and technical data, such as information about cookies.

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site. Please refer to our cookie policy for more information.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Why we collect your data:


Contractual Purposes:

When you ask us to carry out a service or purchase a product from us, we usually need to use information about you to provide you with the service, or to supply you with your products:

  • To contact to you to complete your purchase of our products
  • To notify you about changes to terms and conditions
  • To process payments and send you the receipts required
  • To reply to your enquiry
  • To provide you with the benefits and services to which you have asked for.

We do so because it is necessary for the performance of a contract.


Legitimate Interests:

We rely on legitimate interests for the following purposes:


  • Responding to communications, concerns or complaints and seeking feedback from you about our services
  • Holding contact information for the duration of our services
  • Keeping a record of what products you have previously purchased, so you can easily make repeat purchases
  • Monitoring completion levels on your purchase


Legal Reasons:

We rely on legal reasons for the following purpose:


  • To enable us to comply with any legal or regulatory requirements and in the detection and prevention of theft, fraud or other crimes.

Contact forms

The information that Cascade Pools (EA) Ltd collects and stores relating to you is primarily used to enable us to provide our services to you. We collect information from you when you use our online store or fill in our online contact forms.


The details you provide may include your name, email address, product selections, delivery address, telephone number, credit card or debit card number, the card’s expiry date and billing address. We use highly secure and trusted payment systems, we will never keep any of your payment details and we will only keep your other personal information for as long as necessary and consistent with the purpose for which you have given it to us.


Please note, that we may keep contact form submissions for a certain period for customer service purposes, but we do not use the information submitted through them for marketing purposes.


Cascade Pools (EA) Ltd uses cookies to facilitate certain interactive elements of the website. These do not store or provide any of your personal information. Our visitors’ privacy is of paramount importance to us, and our use of cookies will in no way allow us to access your computer.


We do not store any details relating to your credit cards using cookies. We use cookies to record the areas of the site that you have visited and for how long, which provides us with useful usage information that helps us make our site more accessible to our users.


Please refer to our Cookie Notice to see what types of cookies we use, and for what purposes.

Links to other websites

As you may have noticed, we have buttons that link through to our social media platforms, if you follow these links, you are leaving our website. Please note, that we do not accept any responsibility or liability for these websites’ protection and privacy policies and procedures.

Please check the social media platform’s privacy policies before you submit any personal information to the linked websites.


Our website uses Google Analytics – information collected by Google Analytics will be transmitted and stored by Google on servers in the United States of America in accordance with their privacy policies.


To see an overview of privacy at Google and how this applies to Google Analytics, please click here. You may opt out of tracking by Google Analytics by clicking here.

Who we share your data with

Cascade Pools (EA) Ltd’s online store uses SagePay. This means that we do not see any of your bank details, and your details are kept safe and secure with a trusted online payment system. Please see their privacy policy here:


We will also share your address information with the postal service and courier to ensure that your product is delivered to you in a timely manner, and in the best condition.

How long we retain your data

Cascade Pools (EA) Ltd keeps  contact form entries for six months, analytics records for a year, and customer purchase records for five years. This is so we can stand by our products and services, so if you need any follow up refurbishments, repairs or other services we can provide them with ease and look up your personal records of your project to find out exactly what material is used.


For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

You have the right to access the personal information we hold about you at any time. You also have the right to ask us to update or correct any incomplete, inaccurate or out-of-date personal information we hold about you. Please note that any demand for access may be subject to payment of a free of £10 which covers our costs in providing you with the information requested.


Please note, that before we are able to provide you with, or to correct any personal information we hold about you, we may ask you to identify and to provide other details to help us fulfill your request. We will only use this information to confirm your identity.

Where we send your data

Cascade Pools (EA) Ltd does not transfer your site data outside the European Union. Our web hosting service is based in the UK, therefore any data collected from our website is kept secure in the UK.

We also use UK based couriers and service providers, we have a chosen few of service providers, which are all familiar with our privacy policy and business practices. Please note, that we are not responsible or liable for any breaches by any other company other than Cascade Pools (EA) Ltd.

Your contact information

To exercise any of your rights or if you have any questions about our privacy notice, please contact our Data Controller, Lynne Edwards on:


  • Email: [email protected]
  • Write: Cascade Pools (EA) Ltd. Cherry Tree Farm, Badley, Ipswich, Suffolk, IP6 8RN, England.


While we hope to be able to resolve any concerns you have about the way that we are processing your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been processed in a way that does not comply with the GDPR or have any wider concerns about our compliance with data protection law. You can do so by calling the ICO helpline on 0303 123 1113 or via their website.

How we protect your data

Cascade Pools (EA) Ltd. complies with the standard procedures and requirements as laid down by applicable law to ensure that your personal information is kept secure. We use the latest in Secure Server Technology (SSL and HTTPS Encryptions) to ensure that all your information is protected to the highest standards.


We will store your personal information until we no longer have a legitimate use for it. We do not keep any payment details on file, online or digitally. Please note, that the transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and transmission of such data is therefore entirely at your own risk.


Cascade Pools (EA) Ltd are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information that we collect online.


If you require more information about how your personal data is stored, please contact our Data Controller at Cascade Pools (EA) Ltd. Cherry Tree Farm, Badley, Ipswich, Suffolk, IP6 8RN, England.

What data breach procedures we have in place

We have in place strict and secure procedures in case of a data breach. If you feel like there has been a breach of data regulations, please contact our Data Controller on the contact details stated below.


Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example:

  • SagePay
  • The most efficient courier and shipping service
  • Google Analytics (please see our cookie policy
  • Social Media Links on our website


In this subsection you should list which third party payment processors you’re using to take payments on your store since these may handle customer data. We’ve included PayPal as an example, but you should remove this if you’re not using PayPal.

We accept payments through SagePay. When processing payments, some of your data will be passed to SagePay, including information required to process or support the payment, such as the purchase total and billing information.

Please see the SagePay Privacy Policy for more details: